Preconference: Audiences?

Audiences? The Familiar Unknown of Communication Historiography

Sponsored by the Communication History Division and co-sponsored by the ECREA Communication History Section, the IAMCR History Section, and the DGPuK Communication History Section

Organizers: Christian Schwarzenegger, Thomas Birkner, Kevin Grieves and Samantha Oliver

San Diego, USA

May 25, 2017



8.30 – 8.45 Welcome Addresses

Indigo Ballroom D

8.45 – 10.15 Parallel Session 1: Histories of Audience Research: Theoretical Implications and Change over Time

Indigo Ballroom D

Chair: Dave Park

  • Of Docile and Unruly Audiences: On the Historic Contingency of Audience Conceptions (Anne Bartsch, Christoph Neuberger & Matthias Hastall)
  • Likes and Dislikes: The Lazarsfeld-Stanton Program Analyzer and the Theory of Media Affects (Blake Hallinan)
  • Audience Labor in the Long History of the Attention Economy: The Struggle for Control over the Conditions of Consumption (Brice Nixon)
  • Perfecting the Body Count: Audience Measurement and the Gendered Biopolitics of Passive Metering (Jennifer Hessler)
  • Data Journalism and Data-Driven Audience Understanding: History and Future (Qun Wang)

8.45 – 10.15 Parallel Session 2: Active Audiences & Audience Agency

Indigo Ballroom H

Chair: Samantha Oliver

  • Informing Coverage of Evangelical Emergence: Letters to the Editor Demonstrate Unacknowledged Audience Agency (Carole Lee)
  • Esperanto Journalism and Readers as ‘Managers': A Transnational Participatory Audience (Kevin Grieves)
  • From Audience to Visibility Seekers: The Changing Role of Chinese Social Media Users (Li Mengying)
  • Like If You Remember! On the Formation of Past Audiences in Online Communities (Manuel Menke)

10.15 – 10.40 Coffee Break

10.40 – 11.20 Keynote 1

Indigo Ballroom D

Sonia Livingstone

Mediation or Mediatization? Where Do Audiences Figure in This Debate?

Chair: Thomas Birkner

11.30 – 12.10 Keynote 2

Indigo Ballroom D

Sabina Mihelj

Historical Audience Research: Why Does It Matter and How Should We Do It?

Chair: Christian Schwarzenegger

12.10 – 13.15 Lunchbreak

13.15 – 14.45 Parallel Session 3: Audiences as They Were Then and Are Remembered Now

Indigo Ballroom D

Chair: Gabriele Balbi

  • Social Mirrors and Political Reflections: Revisiting Cinematic Audiences of Marcos Dictatorial Philippines (Marc Agon Pacoma)
  • The Development of TV Audiences over Time in Brazil: A Generational Portrait of Television Usage in Lower-Middle Class Families (Joe Straubhaar & Deborah Castro)
  • Resurrecting the Audience in U.S. Daytime Soap Opera History (Elana Levine)
  • Olympic Audiences: Past & Present (Katerina Girginova)

13.15 – 14.45 Parallel Session 4: Strategies & Sources for the Reconstruction of Historical Users and Audiences

Indigo Ballroom H

Chair: Annie Rudd

  • Reconstructing Audiences’ Media Practices beyond Oral History (Kirsten Drotner)
  • Audience by Implication: Discourse Structures in Primary Documents (Kate Dunsmore)
  • Rise and Fall of the Public: Communication Practices and Media Use in the Diaries of Victor Klemperer (Peter Gentzel)
  • The Circulating American Magazines Project: Using Audit Bureau of Circulations Data to Understand Historical Magazine Audiences (Edward Timke)
  • Between Audience Studies and Follow-up Communication: How to Reconstruct The Cosby Show‘s Audience of the 1980s and Early 1990s? (Andre Dechert)

14.45 – 15.15 Coffee Break

15.15 – 16.45 Parallel Sessions 5: Concepts & Challenges for Historical Audience Research

Indigo Ballroom D

Chair: Kevin Grieves

  • The Domestication Concept and its Analytical Power for Researching Audiences from a Historical Perspective (Corinna Peil, Jutta Röser & Kathrin Müller)
  • Electrical Extensions: Applying Media Archaeology to Communication History (Jaime Lee Kirtz)
  • Switch Off! Media Rejection and Non-Usage of Media Technologies as a Resource for (Historical) Audience and Media Culture Research (Christian Schwarzenegger & Anne Kaun)
  • The Power of Feedback: Using Listener Reports to Take Editorial Decisions and Reconstruct Listening Practices (Nelson Ribeiro)
  • Challenges of Researching European Audience History (Susanne Eichner, Elizabeth Prommer & Yesim Kaptan)

15.00 – 16.45 Parallel Sessions 6: Images of the Audience in Public, Popular and Professional Discourse

Indigo Ballroom H

Chair: Nicole Maurantonio

  • “Getting by the Jaded Telegraph Editor”: Images of the Audience at Associated Press in the 1920s (Gene Allen)
  • Why Marmaduke Mizzle Fooled No One: Bonding Over Fake News in the Era of Journalistic Professionalization (Andie Tucher)
  • Analog Audiences: Remembering Reader Relations at The Washington Post (Karin Assmann)
  • Fictional Audiences: The Depiction of TV Viewers in American Novels (Cordula Nitsch)
  • The Audience in Media Policy: An Historical Perspective on Ascertainment and its Lessons for Contemporary Media Policy and Practice (Philip M. Napoli, Kathleen McCollough & Anne B. Napoli)

16.45 – 17.00 Concluding Remarks, Farewell

Indigo Ballroom D

Preconference Organizers: Christian Schwarzenegger, Thomas Birkner, Kevin Grieves and Samantha Oliver.

Contact: Christian Schwarzenegger,